diff --git a/.gitea/workflows/deploy.yml b/.gitea/workflows/deploy.yml
index 7214b2b..a16b73d 100644
--- a/.gitea/workflows/deploy.yml
+++ b/.gitea/workflows/deploy.yml
@@ -42,7 +42,7 @@ jobs:
           context: .
           push: false
           load: true
-          tags: git.stanrunge.dev/stan/personal-website:${{ github.sha }}
+          tags: git.stanrunge.dev/stan/website:${{ github.sha }}
           build-args: |
             GIT_SHA=${{ github.sha }}
 
@@ -50,7 +50,7 @@ jobs:
         if: github.event_name == 'push'
         run: |
           set -euo pipefail
-          image="git.stanrunge.dev/stan/personal-website:${{ github.sha }}"
+          image="git.stanrunge.dev/stan/website:${{ github.sha }}"
           docker save "$image" | ssh -o BatchMode=yes deploy@172.17.0.1 'sudo docker load'
 
       - name: Back up, migrate and deploy
diff --git a/README.md b/README.md
index 0a9e640..abf9284 100644
--- a/README.md
+++ b/README.md
@@ -378,7 +378,7 @@ After registering, promote your account (ID shown on `/account`):
 
 ```sh
 sudo docker run --rm --network backend --env-file /etc/personal-website/prod.env \
-  git.stanrunge.dev/stan/personal-website:<deployed-sha> bun scripts/set-admin.ts <account-id> admin
+  git.stanrunge.dev/stan/website:<deployed-sha> bun scripts/set-admin.ts <account-id> admin
 ```
 
 No public signup grants admin privileges.
diff --git a/docs/house-tracker.md b/docs/house-tracker.md
index 8d4e3d2..76e1d33 100644
--- a/docs/house-tracker.md
+++ b/docs/house-tracker.md
@@ -91,7 +91,7 @@ newer; older versions cannot read this repository's lockfile. Use `bun upgrade`
 if needed.
 
 ```sh
-git clone https://git.stanrunge.dev/stan/personal-website ~/house-worker
+git clone https://git.stanrunge.dev/stan/website ~/house-worker
 cd ~/house-worker && bun install --frozen-lockfile
 cat > house.env <<'EOF'
 HOUSE_API_URL=https://stanrunge.dev
diff --git a/scripts/deploy-remote.sh b/scripts/deploy-remote.sh
index 9f4b8b4..bedd9bb 100644
--- a/scripts/deploy-remote.sh
+++ b/scripts/deploy-remote.sh
@@ -16,8 +16,15 @@ origin=https://stanrunge.dev
 environment=/etc/personal-website/prod.env
 environment_name=production
 
-image="git.stanrunge.dev/stan/personal-website:$sha"
+image="git.stanrunge.dev/stan/website:$sha"
 compose="$directory/compose.prod.yml"
+# Images built before the repo rename (stan/personal-website -> stan/website) keep
+# their old local name; retag so rollbacks to those SHAs still work.
+legacy_image="git.stanrunge.dev/stan/personal-website:$sha"
+if ! sudo docker image inspect "$image" >/dev/null 2>&1 &&
+  sudo docker image inspect "$legacy_image" >/dev/null 2>&1; then
+  sudo docker tag "$legacy_image" "$image"
+fi
 if ! sudo docker image inspect "$image" >/dev/null 2>&1; then
   echo "Image $image is not on this host" >&2; exit 1
 fi
diff --git a/src/routes/+layout.svelte b/src/routes/+layout.svelte
index f9a7ce2..1f77433 100755
--- a/src/routes/+layout.svelte
+++ b/src/routes/+layout.svelte
@@ -374,7 +374,7 @@
 					></span
 				>
 				<a
-					href="https://git.stanrunge.dev/stan/personal-website"
+					href="https://git.stanrunge.dev/stan/website"
 					rel="external"
 					class="inline-flex items-center gap-1 hover:text-[var(--site-text)]"
 					>source <ExternalLink size={14} aria-hidden="true" /></a